Colorist and Extensions
Alex’s success continued to flourish, and he expanded into the international sector in 2019 with Bellami Professional for hair extensions. He is the liaison for all their international appearances and educational events. Alex has also been seen on CBNC’s Millennial Money, which showcased young business owners all over the US. In 2021, Alex joined the Mèche family, where he specializes in color and bespoke hair extensions. He enjoys creating looks that exude beachy, effortless beauty with lived-in, sun-kissed color. Some of his hair heroes, where he often draws inspiration, include J.Lo, Naomi Campbell, Gisele Bundchen, and Lindsay Lohan’s iconic red. Alex’s mission is to embrace and elevate natural beauty to ensure that the glow within is able to shine through so that every client is able to walk out of the salon feeling like the best possible version of themselves.